I Support Coaches Who Feel Stuck
To Build a Business That Finally Works
Feeling stuck between where you are and where you want your coaching business to be? I know that feeling.
Hi, I am Monica Cretu.
When I transitioned into coaching after 25 years in corporate marketing and business development, I thought building my practice would be easy.
After all, I had the real, hands on marketing experience, a long track record of helping entrepreneurs grow their businesses, the credentials, and a deep personal journey of self-discovery and growth behind me.
But the truth? It was harder than I expected.
I started with the branding, the fancy website, learning more, doing more…
But something still didn’t feel right.
It didn’t feel like me.
And I started wondering:
Is there a way to grow a business that works without losing myself in the process?
Turns out, there is.
The Turning Point
What changed everything wasn’t another tactic or course.
It was stepping into a new identity—not just as a coach, but as a business owner with a voice, a vision, and real value to offer.
I had to let go of self-doubt, look at how I really felt about charging for my work, and rebuild my sense of self-worth in this new role.
I stopped trying to fit into a formula. I even had to unlearn parts of what I knew about marketing and sales—rethinking them through the lens of coaching, service, and real connection.them through the lens of coaching, service, and authentic connection.
I chose a path that reflected my strengths, honored my values, and aligned with the kind of business I truly wanted to build.
And once that shift happened—everything felt clearer, lighter, simpler.
Now, I support committed coaches who to find their own path to clarity, confidence, and a business that truly fits them.
Why I Do This Work
I believe in the power of coaching—and the ripple effect it creates.
When coaches move past what’s holding them back, they show up more fully, serve more powerfully, and create meaningful change. By helping coaches build thriving, sustainable businesses, I’m contributing to something bigger: a world where more people feel seen, supported, and empowered.
The Philosophy Behind WalkingTheTalks®
I believe personal growth fuels business growth.
When you grow, your coaching business grows with you.
WalkingTheTalks® centers on what I’ve found to be most powerful: Real transformation happens when your thoughts, emotions, and actions are aligned.
When you're in alignment, everything shifts:
- How you show up
- How you make decisions
- How you speak about your work and connect with the people you're meant to serve.
This kind of alignment brings clarity, confidence, and steady momentum: not pressure, not overwhelm, and not chasing things that don’t feel right for you.
I also believe:
- You don’t have to choose between success and authenticity
- Your business can reflect what’s truly important to you and support your wellbeing
- You already have what it takes
- You don’t have to figure it all out alone
This isn’t about doing more.
It’s about returning to who you are—and building from that place.
I live this work too. I continue to grow—with the support of my own coach and through practices that keep me grounded and aligned with what matters most to me. And I bring that same depth, presence, and care into the work I do with my clients.
"Monica helped me become aware of the negative stories I was telling myself and how those impacted negatively my business approach but also my personal life. Once we worked through them, I got my energy back and found my direction and motivation to move forward with my business."
Laura S.- Senior Career Coach and Consultant
What Brings Me Joy
Nature is where I reset and reconnect.
I walk forest trails with my dog, Toto, work in my garden, and listen for what’s quiet but true — the steady voice beneath the noise.
Travel is another part of that reconnection. Together with my husband, I explore wilderness-rich places like Alaska, Iceland, Indonesia, and Tanzania — places where the land, the people, and something larger invite you to slow down, listen, and remember what matters.
As a certified Heart Imagery® Teacher, I’ve experienced how this practice helps you balance your mental, emotional, and physical bodies, and harmonizes your energy — allowing it to flow more naturally and bringing a deeper sense of alignment.
I'm also passionate about Qigong and other Eastern teachings, and I bring these practices into my daily life and the way I work — helping both myself and my clients reconnect with a deeper sense of clarity, well-being, and natural flow.
Grow Your Business in a Way That Works for You
If you've made it this far, chances are you're not looking for surface-level fixes. You want something more intentional—personalized support to grow your business in a way that's true to who you are and works for you.
That's the kind of work I do. Let's talk!
Serious About Business Growth?
Let’s build it right.
1:1 fully personalized support for coaches ready to build sustainable businesses aligned with who they are, through business strategy, marketing expertise through a coach’s lens, and hands-on implementation for accelerated growth.
Based in Zurich, supporting coaches worldwide.
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